I can’t help but zoom in on bargains, especially if they’re fragrance related. Months ago I popped into my local ASDA to find some of their fragrance mists were massively reduced, including Impulse’s Wide Awake Body Fragrance Mist. Usual rrp price? Around £4.50-5. ASDA price? 70p! So was this 70p body mist a good buy or disappointing?

What’s the mist-ic collection?
Wide Awake Sapphire Fragrance Mist is part of a group of fragrances under the mist-ic collection. All of these are inspiration from precious stones in regards to the mood they evoke and how they smell.
Packaging
This fragrance mist comes in a typical plastic spray topped bottle which is lidded. Clear, with the labelling giving a modern interpretation of a sapphire. I actually like how this is presented. It’s very clean, simple, modern and very different in look to other Impulse fragrances on the market.
Fragrance
This is a very fresh scented fragrance. It’s more herbal based and earthy, which comes through first. But it’s not strong. Although there is supposed to be some citrus element in this from grapefruit and eucalyptus, I didn’t really get these coming through. They may have just added to the clean aspect of this mist, but the individual scents I didn’t detect. Overall, it’s very unusual, very unisex, and quite nice. But won’t appeal to everyone.

Strength & longevity
I found this to be quite a light scent, which isn’t a bad thing especially during summer and you don’t want or need anything too heavy. But for me, I needed this to be a little more stronger and noticeable. I found longevity quite poor. Since the mist is quite light anyway, imagine it getting less and less in strength? Literally disappeared! This is one of those fragrances I would need to reapply regularly to get the hit of fragrance I want.
Recommended?
Would I buy this again? Not this version no. Lovely scent, very different and great for summer but just not strong enough for me. Considering I’ve seen this being sold for £5.00 in some places on the high street, I would be pretty annoyed at how subtle this was for the price. But for 70p I’m not complaining, although for 70p I still wouldn’t buy it again. Just not strong enough for me, but ideal for those who want something subtle, earthy and relaxing.











