Tag: bodycare

I’ve had lots of discussions over the last few months about the high street store The Body Shop. Going into administration, stores closing, job loses, all of it seems incredibly sad but not surprising. I’ve purchased different products from The Body Shop as a teen and then later on as an adult. But why don’t I buy from them anymore? And are these the same reasons other people don’t purchase from them as well?

Prices

The majority of products The Body Shop sells is expensive, let’s be honest! There’s too many brands out there that sell similar products cheaper. Currently, a 200g body butter costs £19.00 with the smaller 50g version priced at £7.00. You could pick up different branded body butters for more ml and at a lower price point. Soap & Glory’s Call of Fruit Body Butter costs £7.49 (a third off currently) for 300ml. No7 Beautiful Skin Intensive Body Butter is £11.96 (on offer) for 270ml. Garnier Body Superfood Cocoa & Ceramide normal rrp £9.99 currently £4.99 for 380ml. These are just a few on the high street but highlights the price differences clearly.

Holy grail products or lack of

Brands have products that customers rave and shout about from the roof tops if the product is good. The Body Shop don’t really have this. The only product that seems to be a favourite is the Camomile Sumptuous Makeup Cleansing Butter. And I agree it’s a fabulous product, I’ve used it, reviewed it and loved it! But what other stand out products have there been?

Lacks a buzz

Stores are nicely laid out and products are packaged well. But I walk past the stores and I don’t want to go in, they don’t excite me. Products look and sound nice but they don’t always appeal to me. It lacks an energy and although shouldn’t need to compete with more modern brands, it comes across dated in all areas.

On the whole I don’t think The Body Shop adapted. High prices, lack of iconic products and not making the public feel it’s the brand for them didn’t help. Some stores have already closed, the rest looks like they will follow but the brand is still trading online. I’m sad to see it’s struggles. My teenage years included using their perfumed oils. Memories of dowsing myself in vanilla, dewberry and white musk scents, will stay with me forever and they were good times. I’ve even enjoyed using some of their products over the last few years. But my cost of living budget can’t afford them and I won’t buy something that I can get somewhere else, just as good if not better, for cheaper! Sorry The Body Shop.