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Subconsciously I think I’m having a beauty clear out. Rather than letting my beauty purchases pile up and multiply in a cupboard I’m actually using stuff! One type of product I’m using up is fragrances. I have lots and lots of body mists, sprays and a few eau de toilettes floating around. Dependant on the time, day and my mood, I will gravitate towards at least one. One eau de toilette I’ve been using for the last few days has been from a range I don’t online a lot is Beauty Laundrette. Originally bought from Superdrug when on sale. Originally priced at £8.00, I purchased this for £4.00 containing 95ml.
Why did I buy this?
It was a range from Superdrug that was new to me, the packaging looked fun and I wanted to try as many products from the range as possible. Their products were regularly on a special price promotion, and that was the perfect time to try out sheet masks, body lotion, bath fizzers and this fragrance at an affordable price.
Packaging
This comes in a chunky, rectangular shaped glass bottle with a spray top which is lidded. The bottle itself is plain, void of any detail and because of this has quite a masculine and slightly cheap appearance to it. The bottle did come with a red foam covering which is very tactile and interesting to look at. But the overall appearance of this fragrance doesn’t quite match up with the look of other items in the range in my opinion.
How does this smell?
This is quite a clean and fresh fragrance. I get florals in this but more so white florals, even blossom, which are less heavy and possibly less old fashioned compared to something like rose. Feminine and slightly uplifting. It’s a pleasant scent, it’s not strong and would suit anyone of any age who chose to wear this. Probably more of a daytime fragrance and would make an ideal scent to use during Spring.
Strength & Longevity
When applied, the strength of this comes across as a medium because it’s not strong but not weak either. But I find I apply quite a lot of this per application, and even then it’s not particularly punchy. Longevity I think could be better. I’ve had to apply this many times to get my wanted fragrance hit in that moment. Both strength and longevity needs to be turned up a notch to make this fragrance stand out more.
Recommended?
I like the scent of this fragrance. But what I was hoping for, because it’s not a body mist and it’s an eau de toilette, is for this to be stronger and quite long lasting. White floral based fragrances I find aren’t the heaviest of scents but I expected more from this. Why? I’ve used the body mist version of this and they are identical in scent and hardly any difference in strength. Packaging could be better too. The bottle without the sleeve lacks the same imagination as other products in the range which is disappointing. But would I recommend this? Get the body mist instead. There’s no real difference except how the mist is packaged which is prettier and easier on the eye.
I’m not too sure whether Superdrug is still selling this fragrance because I can’t find it on the site. But it’s worthwhile keeping an eye out for it instore. But I would still go for the mist!